Sep
Eight Tips to Enhance Online Profits
By Joe Cavell
Let’s look at the top strategies that are fundamental to online profits. No Internet or affiliate marketer can afford to ignore these basic tactics if they are serious about making money online.
Here are some tips that are practical, easy to understand and implement right away. Many are amazed at the impact it has on their business, and naturally, their profits. So lets get started with
Launching your website and tips for success.
A well designed website is crucial to an online business’ success. Special care must be taken during the pre-launch stage before the world hears about your online presence. Making sure that your website is effective is an ongoing process, especially just before it is launched. You will need to make sure that there are no spelling mistakes in your content or broken links because it adds to your credibility. Imagine what a visitor will think after clicking a link that turns out to be broken – or even worse, clicks on your affiliate program links that’s not working efficiently!
So how can you avoid last minute glitches? To avoid last minute glitches and ensure that your website is launched successfully, here are some “must” tips to keep as a checklist every time you launch a new site:
1- Check all links AGAIN. Even though you haven’t made any changes in the past weeks except crosschecking each link, just do it again. Broken links are a curse. Make sure that each link points your visitor to the right information page. No visitor enjoys receiving error messages. They will simply think that you don’t care enough and be lost in cyberspace forever!
2- The fold is critical. The Fold is the border at the bottom of your web page and you must ensure that all the information above that line must have content you want your prospective customer to see. It’s always best to lay the page out in such a way that your visitor sees what you want them to see first. Catchy headlines, bulleted content, subheadings, highlighted text, space, links to more information – are techniques to avoid clutter.
3- Spell check, the experts secret – Always use spell check. All web building software come with spell check function. If you can get a friend to re-check manually, do it. Since you’ve been looking at the page constantly, any error will be more obvious to someone else.
4- Try to take a fresh look at your website. Always test the site. Have your close associates and friends look at it and get their reactions. It doesn’t hurt to make those little changes that will make a big difference. It could be something as simple as font size, color, the flow of text…
5- Test your navigation links. Make sure all menu titles are succinct and to the point. It makes no sense to be overly creative with unclear words here. The most important information must jump out at your visitor in the few seconds he or she takes to glance over various elements of your website. Taking these steps will make sure your conversion rate is high.
6- Too much is too bad. Make a page that is user friendly and easy to navigate. This applies to the content on your page. Your prospective customers already know what they want, so they can always be directed to “know more” if they wish.
7- Keep images relevant and to a minimum. An overdose of graphics will make the page take ages to load and no one is going to wait around until it happens.
8- Check all your registration forms, submission forms, sign up links – everything.
Following these guidelines will assure a good solid launch for your new website.
Joe Cavell has been a marketer and business development coach for 30 years. He is the owner of Marketing Innovations LLC, a consulting firm in New Jersey and has taught marketing seminars at Kean University and various business events. http://www.RunMyFuture.com
Marketing tips can be found at http://www.tips4success.biz/mktg.html
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